Analytics and Insights

Why It Matters

Once your site is live, it can be hard to know what’s actually landing. Are visitors engaging with your content? Are they finding what they need? Where are they falling off?

Analytics and Insights helps you answer those questions with clarity. This isn’t about drowning in numbers — it’s about finding meaningful patterns and letting them guide your decisions. Think of it like celestial navigation: quiet signals that point the way forward.

You don’t need to be a data analyst to benefit. You just need the right setup — and someone to help interpret what matters most.

What We Cover

Traffic and Behavior

• Track visits, page views, bounce rates, and session flow
• Understand how users navigate, where they click, and where they drop off

Search Visibility

• Set up Google Search Console (or privacy-respecting alternatives)
• Identify what people are searching for — and how they’re finding you
• Spot keywords, impressions, and content opportunities

Goal Tracking and Funnels

• Define what success looks like (conversions, signups, downloads)
• Set up events or goals to measure those outcomes
• Visualize user journeys to uncover friction points

Tool Setup and Integration

• Configure Google Analytics 4 or privacy-first tools like Fathom or Plausible
• Create clean, useful dashboards for at-a-glance insight
• Ensure tracking aligns with your privacy practices and policies

Insights and Strategy

• Translate numbers into clear, actionable recommendations
• Deliver reports that are easy to understand and actually useful
• Offer monthly check-ins or one-time audits based on your needs

What You’ll Receive

• Proper setup of analytics and search tracking tools
• A walkthrough of what’s being tracked and why
• Custom dashboards or reports delivered in plain language
• Optional monthly or quarterly insight sessions
• Strategic recommendations based on real user behavior

Who This Is For

• You’ve launched your site and want to understand what’s happening behind the scenes
• You’re updating your content, but want to see what’s performing before making changes
• You’ve installed analytics but aren’t using them — or don’t trust the data
• You’re planning outreach and want to know which channels are worth your time
• You want to make smarter decisions with less guesswork

What Happens Next

We’ll begin with a short intake to understand your goals and platforms. From there, we’ll audit your current setup (or create one if needed), identify key metrics, and build a system that works for you.

Data isn’t just about numbers — it’s about insight, alignment, and knowing where to go next.